• Address Key Strategic Questions
• Identify Critical Issues and Opportunities
• Define the Focus
• Industry Macro Trends
• Competitive Landscape
• Consumer Journeys
• Sales Channels
• Current Brand Image
Strategic Vision Building:
• Develop a Growth Roadmap
• Establish Brand Positioning
• Define Target Audiences
• Select Communication Channels
• Determine Sales Channels
• Execution Plan
• Media Approach
• Creative Assets
• Digital Strategy
• A/B Testing and Optimization
Challenger brand inside a corporation
SECTOR: Consumer goods
Cornetto is a traditional brand that needed some steps to refresh its brand image. Limited edition innovations' role was to attract a new younger audience to the brand. The challenge was that Cornetto Dragon and Cornetto Soft limited edition innovations had relatively small campaign budgets that needed to be used smartly to create a wow effect.
We made a detailed overview of all trends related to dragon and soft themes to carefully select trends we want to ride to maximize the viral effect. We have selected optimal channels & marketing tools to promote the innovations in a cost-effective way. Detailed PR & influencers toolkit and social media strategy were developed for TikTok, Instagram, YouTube, and Pinterest. Based on consumer insights and market analysis big ideas were developed to make a strong platform for creative execution and catchy communication assets.
As a result, Cornetto Dragon became an ice cream innovation in The Netherlands that consumers talked about the most in social media. The new range of Cornetto Soft became a core part of the brand, bringing double-digit growth for Cornetto in Europe right after launch.
SECTOR: Disruptive technology
Pokkels company disrupted the local market of metal processing & cleaning with its’ revolutionary laser technology. The company was ready to scale up further, however, there was no clear brand positioning, marketing and digital strategy to differentiate the brand from new competitors entering the market and to maximize growth speed. Also, the company had an ambition to expand Globally, so a clear vision and strategy of growth was essential.
We made a global trends overview to forecast the future of the company and prioritize markets to enter based on potential, growth speed, and competitive saturation. We have done detailed competitive analysis, and in-depth consumers interviews to understand the journey, triggers & barriers and to map key digital channels. As a result, a robust marketing strategy was developed with a clear positioning, roadmap, and digital media strategy. The company started confidently an international expansion entering the US market
SECTOR: Disruptive technology / HEALTHCARE
Esmee is a startup that is aiming to disrupt the Global market of prostheses. Using 3D printing technology Esmee can make the prostheses much more affordable than competitors and accessible for more people. The challenge was to understand better the competitive landscape, to analyze different markets' potential to prioritize markets to enter, and to prepare a clear pitch strategy to attract investments.
We made a topline overview of key European and Asian markets of prostheses. Through desktop research and social listening tools, we analyzed the trends, market potential, white spaces, and competitors' strengths & weaknesses in selected markets. Based on that marketing strategy was developed to select the starting market, make a roadmap for the team to confidently move forward, and prepare the pitch for potential investors.
As a result, the brand entered the Malaysian market, attracted first investments, and found its first clients